FreeCharge-CCAvenue to give customers access to 1 lakh online merchants

Mumbai | By Neha Tyagi, ET Bureau | Mar 28, 2016, 12.54 PM IST.



FreeCharge, a leading digital payments platform, has partnered with CCAvenue, one of the leading payment gateways of the country. FreeCharge customers will now have access to real-time, multi-currency online payment services as well as one lakh leading online merchants across sectors like hospitality, retail, education etc.



"We want to make FreeCharge wallet ubiquitous in both the online and offline space by creating an ecosystem of partnership. With CCAvenue, we will further strengthen our partner ecosystem and offer our customers a wider assortment of online merchants," said Govind Rajan, Chief Operating Officer, FreeCharge.

"CCAvenue operates on a simple tenet, 'more options lead to more businesses and has always remained neutral by associating with third party wallets and not limited its services to a captive payment wallet of its own. This association would enable FreeCharge as a payment option for our 100000+ e-merchants, and FreeCharge's aggressive marketing strategies would greatly benefit our merchants," said Vishwas Patel, Chief Executive Officer, Avenues Group.

The company has been focusing on expanding both offline and online merchant base as well as strengthening its ecosystem of partnerships. With this, FreeCharge is the fastest growing wallet in the country and well on its way to being the Digital Payment Operating System of India.

Founded in 2001, CCAvenue is South Asia's largest payment gateway service provider offering real-time, multi-currency payment solutions to businesses in Hospitality, Education, Online Retail and other major industry verticals.

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