Flipkart sells 1 million products in 10 hours on Day 1 of Big Billion sale
Flipkart says Big Billion Days sale clocks six million app visits in 10 hours, with buyers from across the country.
Bengaluru: Flipkart claims to have sold 1 million products and clocked six million visits to its app in the first 10 hours of the second edition of the Big Billion Days sale.
According to the company, the sale, which kicked off at midnight on Monday, has attracted buyers from around the country, with the most being from Bengaluru, Delhi and Chennai among the metros and Ludhiana, Lucknow and Bhopal among the non-metros.
The company saw 1.6 million app installs in the past two days, said Mukesh Bansal, head of the commerce platform at Flipkart.
“We have sold one million units already and expect to do a higher number by the end of today’s (Tuesday’s) fashion sale. We are extremely thrilled to see customers from across geographies shop with us. It is great to see 1.6 million app installs in the last two days, which is a great indicator that India has been preparing well for The Big Billion Days,” Bansal added in a statement.
The festive season has gotten off to an intensely competitive start online, with every e-commerce company worth its salt hosting special sales.
Snapdeal, the second-largest online retailer, said on Monday that it saw a 17 times growth in GMV (gross merchandise value, or the cost of goods sold on the platform) during its Electronics Monday sale, which had discounts on smartphones, laptops, other electronics and home appliances.
Flipkart will go head-to-head with Amazon India this week as the two competitors offer huge discounts to lure customers to buy smartphones, tablets, clothes and other products.
There is increased pressure on Flipkart and Snapdeal to generate bumper sales this Diwali after revenue growth at these companies slowed in the first quarter of the financial year. The festive period, including Diwali, accounts for more than half their annual sales.
Flipkart said on 28 September that this year’s version of the Big Billion Day sale will be open for five days from 13-17 October and will be limited to its smartphone app. The company is offering discounts on different categories on different days.
In response, Amazon India (promoted by Amazon Seller Services Pvt. Ltd) is holding a five-day sale during the same time, setting up a direct battle with its local rival. While Amazon’s sale isn’t restricted to its app, the company will offer higher discounts for app-based purchases.