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Flipkart funds Tinystep, the parenting social network app

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Flipkart funds Tinystep, the parenting social network app

Bengaluru, India | Red Newswire | Jan 20, 2016 Last Updated at 9:00 AM IST.

The parenting social network has raised undisclosed amount of funding from e-commerce giant Flipkart. This is Flipkart’s second investment in a mobile-tech venture.

Earlier this month, Flipkart also invested in Red Brick Lane Marketing Solutions which operates ZAPR.

Tinystep was founded by Suhail Abidi and serves as an app-first social network for the parents. Over 10,000 parents are registered on the Bengaluru-based startup.

Nishant Verman, Head of Corporate Development at Flipkart said, “This concept has great potential in the existing market. It is a much-needed tech product in the parenting domain.”

He further added, “The core team has a perfect blend of young, energetic and talented individuals who can take this product to the next level. The childcare industry holds massive potential and Tinystep, being a community-driven product, is definitely going in the right direction towards dominating it.”

Abidi said that the funding will go into team strengthening and adding service providers to the team. “We want to get services providers such as daycare and medical professionals on board. The kids’ services market in India is estimated at about $25 billion (about Rs 1.70 lakh crore). The company is adding about 5,000 parents every week.”

Flipkart last year invested in Mech Mocha Game Studios and QikPod.

Source: ET Bureau

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