FemaleAdda.com, an online Market Place for Indian Female to explore beauty, fashion & wellness services

The beauty, fashion and wellness Market is no more restricted to offline. With increasing digital awareness, nos. of smart phone users and rising of living standard in metros and Tier I & Tier II cities boosting the industry with pace.



Noida / Red Newswire | April 9 14:57 IST.


People are willing to pay a premium for a beauty and wellness experience. Spending on beauty and wellness is no longer considered a luxury. With the increasing influence and desire to look beautiful, attractive and health conscious within the Indian people, especially Females, this market reaching on boom, going to touch $13 bn in 2017 as per KPMG.



As per Google, women on the web 4 times interested in exploring beauty than men Noida based FemaleAdda.com, an online Market Place for Indian Female to explore beauty, fashion & wellness Services in and around their locality and is looking to be one stop with all sort of feminine amenities. Since launching November 2015, Company brings on board 1000+ Salons, Parlors, Spa, Boutiques (Ladies Tailor), Fitness & Doctors (Specially Gynecologist, Skin care/Dermatologist) in Delhi NCR to take online Booking & Appointment and insights into their operations. Excitingly, this online market place optimize to find right Service providers nearby you with all information about interior with pics & video, seating capacity, no. of staffs, ratings, reviews, transparency about services like pricing, products uses etc. To work under umbrella of FemaleAdda, they maintain Quality, hygiene level, employee soft skill & Qualifications in same line.

Facilities not stopped here, they progressively signing up with Branded Unisex Salon, Parlour & SPA for Deals Sale and customized packages with 30%-70% discount range to sell online.

FemeleAdda backed by founder & CEO Ashish De along with Co Founders Shipra Devi and Sonika Singh.

Ashish De has 14 years of experience in the field of Business management, Finance & taxation. He is Member of The Institute of Cost & Management Accountants of India and Institute of Certified Management Accountant, USA, and CA Finalist from ICAI. Ashish works as a Key business Planer & System developer currently. Shipra Devi ( Co-Founder) has 10 years of experience and is a qualified Company Secretary from ICSI and Cost & Management Accountant from ICMAI. Prior to Femaleadda she worked with Mahindra Group EPIC TV Channel as Chief Company Secretary. Her passion about the Beauty and Fashion turned this service women to entrepreneur. Shipra handles the Market Development. Sonika Singh (Co-Founder) has interestingly been a mechanical engineer by profession. She take care of Client relation and Products Development.

Apart from Founders, core team members includes Charu Panwar IIT-K Alumni responsible for Products & Digital Promotion, Pradip Mishra head of Web Development, Vipin Shrivastava head of Web Designing, Aditya Tripathi SEO & Digital Marketing and Anirban Dey looking customer relation activities.



FemaleAdda Playing role to cover up and develop the unorganized market and Branding all budgeted Parlours, Unisex salons, & Boutiques with brand name Bellissa and transforming them under organized way with technology.

FemaleAdda widen the market size to cover different classes of consumers and categorized all service providers under three class Elite, Opulent & Standard to simplify the market structure. All Branded are placed under Elite & Opulent class for Rich & Upper Middle class female and Budget Service providers classified as Standard designed for middle class .

To facilitates more in busy lifestyle of consumers who preferred home service, FemaleAdda has opened one option on their portal Bellissa Home Service, an on demand Beauty care, Spa & Therapy and Home Tailor service started with 25 Qualified Beauticians, makeup artist, Massage Therapist, Designer & Ladies Tailors on board and target to reach 250 in Delhi NCR soon.

In a chat with Red Newswire , talking about the USP of FemaleAdda CEO Ashish quoted as :-

Whenever we talk about market Size, we consider only organized market business, which is countable and reported in various survey report. That organized market, overall approx 25%. Un organized Market counted nearly 75% still remain unseen and under develop in spite of Proprietor are qualified professionals from Fashion designing Institute, VLCC, Shehnaz, Javed Habib's institute.

Our Business Model re-create market size 3 times more clubbing un-organized sectors in one platform. We are converting offline boutiques online 1st time in India with booking engine. Branding Budgeted Parlour, Salon & boutiques would increase the level of service and recognition of proprietors who are yet to get place on market shoulder to shoulder with other branded players. We negotiate with service providers to get heavy discount directly from them in order to get lowest possible price for our customers. Our Services wider and rates much cheaper than the existing same line players. We design 15-21 Packages deals for Beauty care & SPA to sell online.


Taking Freelancer Beauticians, Hair Dressers, Make up artists, Designers, Ladies Tailors, Masseur/therapist & Personal Fitness trainer for on demand Bellissa home service would help to utilize their skills on right platform with more income.



Presently we are at the stage of developing & early operation. Already served 1800 plus consumers in Delhi NCR and now planning to raise fund for expansion, technology boost & Brand Creation.

As per KPMG Report India is one amongst top 5 countries in Global Beauty & Wellness Industry with market size approx $9 bn in Beauty & Wellness Services & Products, of which approx $5 covering Service sectors.

Ready-to-Stitch (RTS) fabric market estimated $8 bn with growing rate 5.5% (which approx. 20% of apparel market size). Salwaar Kameej Dupatta RTS market estimated $2.4 bn in 2012, with increasing 7.9% annually. (Source) FemaleAdda team did market survey and observed ladies dress stitching contributes 75% Stitching Market and approx 30-35% Stitching cost added on RTS fabrics to make dress Ready-to-Wear (RTW). Roughly Stitching Market approx $2.5 bn size. Roughly 25% Beauty & Wellness market and 16% RTS market is organized and rest major part left unorganized.

FemaleAdda target to reach other major cities includes all metro cities, tourist destinations and other tier I & Tier II cities in India by end 2017.

In Delhi NCR, target to take 20000 service providers with 1mn registered female users by end 2016 and future expansion to take 1,00,000 service providers with 20mn registered users Pan India by end 2018.

The company also working on to create a Social platform wherein female could start discuss, forums, sharing issues and ask solution from their FemaleAdda specialist on board and get to know updated articles, blogs on Beauty, Fashion & Wellness and market trends.

Soon they are coming with Beauty, fashion & wellness products for sale on site.

Source: FemaleAdda.

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