Dettol Partners with Amazon India to Launch Air Protect Mask to Offer 4 in 1 Protection from Rising Air Pollution

NEW DELHI, March 20, 2016 06:53 PM IST.
An innovative solution to protect yourself from PM 2.5, bacteria, dust & pollen.

With over 80 years of strong heritage in product innovation and creating new categories in the country, Dettol has been consistently ranked amongst the most trusted brands in the country. Dettol has further strengthened its legacy of product innovation and commitment towards improving the health and hygiene of consumers by launching a solution for the growing menace of air pollution.

A 2015 WHO report had revealed that 13 of the 20 most polluted cities in the world are in India. Particulate matter (or small airborne particles) is among the most detrimental of these pollutants. Studies link it with increased rates of chronic bronchitis, lung cancer and heart disease.

Air pollution can potentially cause some dangerous allergies as well, including coughing, rhinitis, asthma, etc. Whether on a motorcycle or are just out for an evening jog, air pollution can pose a serious threat to a person's health.Available on Amazon at http://amzn.to/1Pg2Maa. Soon to be available on all leading Ecommerce websites.

The Air Protect mask is currently just been launched on Ecommerce and has been exclusively launched on Amazon for the first few days. Talking about the launch, Mr. Arjun Purkayastha, Marketing Director - Dettol, Developing Markets at RB, said, "Dettol has consistently worked towards solutions for improving the health and hygiene of our consumers. The risk from air pollution is very real and getting worse by the day. While we all work towards a longer term goal of reducing pollution, it is also important to protect ourselves from its adverse impact on a daily basis."

Mr. Saurabh Srivastava, Director Category Management-FMCG, Amazon India spoke also about the exclusive launch-"We are very excited to bring this quality product to our customers across India and provide them an easy and convenient access to the Dettol Air Mask. Customers today are very health conscious and we are witnessing an increase in demand for such products on our Health & Personal Care store. Our exclusive partnership with Dettol is in line with our aim to enable customers to find, discover and buy anything that they wish to buy online on our platform,"

The all new Dettol Air Mask protects you from PM 2.5, bacteria, dust and even pollen. It is mean for daily use when there is haze, dust or pollution. It comes with 2 replaceable filters for added protection.

Features of Dettol Air Protect Air Mask
  • Dettol Air Protect Air Mask - Be 100% Sure

  • 4 in 1 protection from air pollution; protects from PM 2.5, bacteria, dust, and pollen

  • Easy and convenient to use

  • Adjustable nose clip that fits the face and helps to prevent pollutants from leaking into the mask

  • 4 layers of protection

  • 2 filters provided

  • Adjustable ear loops for a comfortable fit

  • Specially designed zip lock carry bag

  • Available in black colour


For more details, write to siddhant.chauhan@rb.com

About RB:
RB* is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately c. 37,000 people worldwide.

Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 companies listed on the London Stock Exchange. We are the global No 1or No 2 in the majority of our fast-growing categories, driven by an exceptional focus on innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including  Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's.  Our Powerbrands represent 80% of net revenue.

RB is redefining the world of consumer health and hygiene. Our people and unique culture are at the heart of our success. We have a drive for achievement and a passion to outperform wherever we focus, including sustainability where we are targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products. We are proud to be Save the Children's largest global partner, with a new vision to radically reduce one the world's largest killer of under 5s, diarrhoea.

For more information visit www.rb.com
*RB is the trading name of Reckitt Benckiser group of companies.

SOURCE RB India

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