Delhi-based startup MyOperator ties up with Lenskart.
Mumbai | RNW | By Neha Tyagi, ET Bureau | 2 Feb, 2016, 12.45 PM IST.
MyOperator, a Delhi based call management system on the cloud, has associated with Lenskart.com simplifying the latter's daily operations at its back end with it's in breed technology.
MyOperator helps SMBs and bigger enterprises, manage their calls without any hardware or software installation.
As per the agreement, Lenskart.com, an online optical store, will be using a range of its services, which entails CODAC, MisDial, Toll free MisDial, Conference, Promotional SMS, Singapore Toll free and Outbound Dialer.
The alliance is aimed at the acceleration and mechanisation of the backend processes, which not only make daily procedures more efficient, but also saves the company its associated costs.
"Cloud Telephony today has become a major facet in the digitisation of organisational operations. Our association with Lenskart is aimed at enabling it to tap the advantages of this fast growing technology. The absence of these technologies and services requires manual services incurring massive cost. Automating calls and integrating toll free number services reduces these costs to a great extent," said Mr. Ankit Jain, Founder & CEO, MyOperator.
Lenskart will use CODAC to automate verification calls for COD purchases on their portal.
The MisDial service will be used to drive SMS campaigns for door to door eye checkup aimed at new customer acquisition and engagement and the Toll free MisDial services will be used for Mobile app installation.
Additionally, Lenskart is also using the automated conference for all top level executives, along with the Singapore toll-free number for calls landed in India.
"Incorporating MyOperator's comprehensive, cohesive technology has definitely eased our daily operations. Apart from that, the technology has also immensely reduced the CTC, as a lot of functions which were executed manually, are now being done with the use of cutting-edge technology provided by MyOperator. We intend to make this into a long term association and keep upgrading our backend processes," said Amit Chaudhary, COO, Lenskart.