Our creative writing skills travel far across and outside the bounds of professional, journalistic, academic & technical literature. The emphasis, developing such creativity is more on narrative craft, character development, using tropes of literature from the traditional arena of poetry and relevancy of matter to the character and the situations around which it is themed.
Best examples of such writings are feature stories, fictional and non-fictional writings and others. It also includes novels, biographies, short-writings, stories & poems. Creative writing are usually original writings that are often written to keep record of things in a well structured manner.
Screen-writing, also known as screenplay and play-writing are said to fit well under this category.