Apple acquires Emotient, an artificial intelligence startup

Apple acquires Emotient, an artificial intelligence startup

Cupertino, California | Red Newswire | Jan 8, 2015 Last Updated at 4:50 PM IST.

Apple acquires Emotient, an artificial intelligence startup

Adding to its artificial intelligence band, Apple has acquired another startup Emotient whose technology can read people’s emotions.

Apple hasn’t made it clear what it plans to do with the acquired technology. Initially it was sold to advertisers for assessing the viewer reactions. It has been even used by the doctors for pain interpretation for patients who cannot express it and retailers have used for monitoring a shopper’s expressions.

Artificial intelligence and image recognition are piping hot topics in the Silicon Valley nowadays. Tech-giants like Google and Facebook are investing heavily in the area.

A spokeswoman for Apple confirmed the acquisition saying, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” She refused to elaborate upon the company’s further plans.

Emotient is based in San Diego and has raised $8 million till date. The CEO of Emotient, Ken Denman declined to comment. Earlier this week, the company revamped its website and removed the services details.

Apple expressed interest in this long ago in 2014 when in a patent application, it descried a software capable of analyzing people’s moods using facial expressions.