Freshdesk acquires Konotor, Amount undisclosed
Chennai, India | Red Newswire | Dec 17, 2015 Last Updated at 07:52 AM IST.
The Chennai – based enterprise software maker has made its third acquisition with Konotor – a user engagement platform. However the amount has not been disclosed yet. The acquisition came as Freshdesk’s aim to provide better customer support to businesses.
Konotor lets businesses engage with users via marketing automation, two – way messaging and in-app support.
Srikrishnan Ganeshan, Konotor co-founder said, “We have been working with the Freshdesk team for a while and share a similar vision and passion for improving customer experience.” Konotos has customers like BankBazaarcom, Faasos, Target and Zomato.
Founded in 2010, Freshdesk is similar to Salesforce’s Desk.com, Zendesk of US. Some similar local startups have also sprung up in the country including Kayako, HappyFox and so on.
Freshdesk has raised $95.05 million from various investors including Google Capital, Tiger Global and Accel. Freshdesk also acquired two other companies this year to provide better customer support across the country. One is1CLICK – the co-browsing platform and Frilp – the social recommendation app.
Girish Mathrubootham, CEO of Freshdesk said, “Mobile first companies face a unique set of challenges in customer support and user engagement, creating the need for a different solution. Konotor has demonstrated significant early success in addressing this need, by enabling marquee apps to engage better with their users. The addition of Konotor to our product suite will help us create powerful customer experiences.”
Freshdesk’s customer support and service is part of much larger customer relationship management (CRM). According to estimates made by IDC, the CRM industry is expected to boost by $19.8 billion by the next two years. Konotor would prove to be another source of revenue for the company’s mobile-first business.
Post-acquisition, both the brand and product would be retained. Freshdesk also launched Mobihelp to cover mobile business and users.
Source: Economic Times